Belinda Is Named Levi’s Brand Ambassador in Latin America

Belinda has been named the new brand ambassador for Levi’s in Latin America. 

The Mexican pop star—known for her impact in music, TV, film and fashion—joins the brand’s global platform, Behind Every Original campaign, which celebrates individuals who defy convention, inspire self-expression and drive culture.

“Everyone has a story that defines who they are, and I have always sought to express mine through music, fashion, and creativity,” Belinda said in a press statement. “I am excited to join Levi’s and be part of a platform that celebrates the originality within each person.”

News of the Levi’s alliance comes on the heels of Beli having a fruitful year. 

The singer and actress recently joined Disney and Pixar’s Toy Story 5 as the voice of the new character Lilypap—a modern toy, interactive tablet—in the Spanish-language dub for Latin America. 

Last month, Belinda and Los Ángeles Azules performed “Por Ella,” included in the Official FIFA World Cup 2026 Album, at the FIFA Countdown Concert in Mexico as well as at the World Cup opening ceremony ahead of the Mexico and South Africa inaugural match at Estadio Azteca on June 11.  

“Por Ella” peaked at No. 24 on the Hot Latin Pop Songs chart, dated June 27. 

“Life has been a journey full of learning, growth, and constant evolution — both personally and artistically,” she previously said to Billboard when she was honored with the Evolution Award at the 2025 Billboard Latin Women in Music gala. “I keep working while having many goals […] I’m always thinking about new ideas, new songs, new challenges, new projects.”